Breaking into China
Digital generation
IWSR predicts a CAGR of 15.8% (2019-2024) for the value of China’s e-commerce wine sales.
Gender split
Capturing the taste of growing affluent female consumers is critical to success.
Consumption
Consumption per capita is still very low (<2l), denoting that China is ripe for opportunities.
CHINA IS THE SINGLE LARGEST OPPORTUNITY FOR THE WINE! INDUSTRY
