The digital world in China has its own heartbeat and not all marketing campaigns resonate with it.
A successful brand outside the country may need to adopt a new eCommerce strategy within it, in order to achieve comparable results. It requires not just a cultural understanding, but also the vision to execute in the spirit of your brand, within the context of Chinese experience.
With roots in London, Verona & Guangzhou, AZYA mixes in a modern approach to the art of wine-making, enabling us to connect wine brands to China.